Artificial intelligence plays a large role in shaping the future of professional sports. Artificial intelligence is a combination of science and engineering. Within a sporting context, it analyses and studies the relationship of communication between human and machine, via various types of media. Artificial intelligence has a very important role in how we view and play sports today. From tennis to the NFL, the majority of professional sports incorporate artificial intelligence in one way or another.
As technology evolves the way in which we teach and learn and play sports evolves. Artificial intelligence paves the path for new differing ways of performing skills and drills, and attaining optimum performance levels amongst professional athletes. But it is not just professional athletes gaining from this kind of technology, Media industries, and sports advertising rates are at an all-time high. Here are some examples of other ways A.I has impacted the sports industries:
Recruitment of players:
The Artificial intelligence computing evaluations of players and athletes statistics allows for coaches and managers to create the strongest team.
Chat Robots:
These are virtual assistants used to respond to team queries such as fan mail, team statistics or live sports updates.
Advertising:
Artificial intelligence has the ability to translate sports viewership to multiple languages from viewer location. It also includes online advertisements structured based around your sporting preferences as a viewer.
Broadcasting:
In regard to broadcasting, Artificial intelligence has the ability to create Instant replays of sports movements on television for referees to playback. This turnaround can form video highlights from a sporting match within minutes, which can display information that a human couldn’t possibly create and research as fast.
The artificial intelligence in broadcasting also enables certain matches to record stadium and fan noise, which then can be used to analyse marketing statistics, improving an events revenue.
A.I in broadcasting include social media analytics which discovers trends in the media, to create studies on agendas such as who is the best player on the team? or what was the good points about the match played today. In sports such as NRL and NFL, artificial intelligence has the ability to draw statistics from decades ago to compare data trends in field of play today.
Refereeing:
Robot referees are being created to analyse vast amounts of data in shorter amounts of time than a human referee would be able to. This concept would save time and create more accurate results.
Artificial Intelligence and Feedback in Professional Sports 