About

Michelle Bowd

Student Number: 5559686

University of Wollongong – BCM312: Emerging Issues in Media & Communication

How has the advancements of artificial intelligence, through the feedback of performance, contributed to the enhancement of professional sports?

This website looks to understand the role artificial intelligence (AI) plays in contribution to professional sports. Researching the evolution of technologies, I aim to highlight the key role AI plays within the communication methods of feedback within professional sports. I look to research the relationship AI has with professional sport, now and progressing into the future. I also look to research the ethical and moral dilemmas tied to artificial intelligence. My research will highlight the use of technological advancements in professional sports as a form of feedback. I wish to then conclude the extent of artificial intelligence as a feedback mechanism in professional sporting competitions.

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